The Viral Covid Media – a painful jab?

Covid Media is quite the antithesis of the much tele-talked about Godi Media. While the latter is full of positivity (other than of, and for Covid) the former is full of negativity about those Covid positives. That really is the paradox of our Media Today. 

Burning Pyres and Burning Tyres highlighted by the Covid Media display the paradox even more brutally. They leave you gasping for breath, literally (even without Covid blocking your airways), and before they show it to you, they inform you that what you are about to see might have graphic scenes, so viewer discretion is advised – Discretion means: You either change the channel, switch it off or turn the page. But you do neither because you are curious – the first time.  Thereafter the Law of Diminishing Marginal fatality kicks in.  

Not sure why they warn you to be discreet when all they want you to do is throw caution to the wind and stay on it. Do they have noble intentions?  maybe preventing the virus from spreading by scaring you into wearing your mask while you perform your tasks? Washing your hands off all the dirt you have accumulated during the day? and warning you to keep your distance – which you do anyway, the moment you know a person is Positive. That is a negative approach to a positive situation, but it is the only way Man and Media know?

Either way, the worst in each of us overcomes the best in the rest of us when we watch television or read the news. But then, for news to be news or for the news to be viewed – which is the primary purpose of all news, the bad is better than the good, evil, better than sainthood, and a criminal record better than serving the cause of justice. That is what all journalists are taught – Dog biting man is NOT news, Man biting dog IS.  Of course, when a dog bites man in retaliation – it IS News.  

The Supreme Court itself recently said that the Press should not be restrained from reporting. Because basically, it is Re-porting. Not creating. The line of course is thin, like between copy and paste and cut and paste! And rightly so. The press must report and ask the tough questions, but not to those watching the vaccines being packed (the opposition) as parts of the Media do, but to those but those who oversee its production – persons with authority derived from the Constitution, e.g.: do you like mangoes – that is a tough question when there is a drought for the fruit, certainly.

It is the tough questions that get the right answers, else the right will believe it’s always right, by right, and the media will have plenty to write about, barring infringed rights! This because there is extraordinarily little left, in the left pocket.   But framing tough questions might get you framed for posterity; if you prefer a live stream, better flow with it, like most do. But then you may never see an improvement in the oxygen levels, bed availability or vaccination orders in your lifetime because it will be cut short, unexpectedly!

So, it’s a choice! The remedy is a painful jab that is in short supply and with known aftereffects!   And that is the tragedy! If you Go win, you lose; if you lose, they win. Download the App! Not AAP.


This Article is written in a lighter vein. It hopes to bring a smile to your face, and you must not ascribe motives to its contents. There is no connection to events and characters in real life and if perchance you find a connection with any such real-life event or character, rest assured it’s purely coincidental.

Published by

Brian Fernandes

Brian is VO artist, Content Writer, Ad Copy Writer, a very productive author with a wide and varied output, an EQ and Leadership Trainer, a life skills Coach, a manager and a leader, with a visible track record. Brian is currently a Director of the Spearhead Media Pvt. Ltd, a Media Company that owns and runs media brands,, Karnataka Today, NK+ and NKTv a web based video channel, Verdevice - a Branding powerhouse and Spearhead Academy - a digital platform that offers short term learning solutions for personal growth Brian is an alumnus of Roshni Nilaya’s Post Graduate School of Social Work, HR Department and has 35 years of local and international HR and General Management experience. He is NET Certified for lectureship and has recently qualified as MEPSC Level 5 Trainer. Journalism , poetry, and Fiction and Feature writing is a passion which he is now able to pursue at will. Additionally, he loves compering and hosting talk shows. Its all in a day’s work for him. He loves learning and imparting it; so, when time permits, he provides leadership facilitation and soft skills training to Postgraduate students and Corporates in Mangalore and Bangalore. He is an accomplished Toastmaster under the aegis of the and is a designated Distinguished Toast Master. He is also the Internal Quality council member of his Alma Mater Roshni Nilaya and a member of the Board of Studies of the English Department, St. Agnes College for PG studies, Mangalore.

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